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THE PSYCHOLOGY OF FASHION 

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PICKING OUT AN OUTFIT IS A

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DECISION ABOUT HOW WE
WANT TO PRESENT  OURSELVES
TO THE WORLD.

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THE POWER OF

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Fashion psychology is the study of the impact clothing choices have on our perceptions. Fashion and style are more than just clothes; it’s a way to connect with your inner self and express your personality. Fashion transcends clothing to also consider the impact of how style can affirm and celebrate.

While color associations are influenced by a number of factors, including past
experiences and cultural associations,
some colors do tend to evoke certain moods or feelings. For example, we typically associate yellow as a color of joy. The color yellow can be bright and intense, which is perhaps why it can often invoke such strong feelings.

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ECLECTIC

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cecelia

I like to think of my closet as a collection because it tells a story. Certain pieces recall memories and emotions from years ago and some tell stories of owners' past. Vintage garments from my grandmother or vintage stores are most important to
me because they are transportive. They give insight into a different era and allow some form of escapism. I have always been attracted to 

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Drag + pinch photos to reveal Cecelia's style 

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ELEGANT

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joanna

I have always believed in looking good to feel good. I can be whatever version of myself that I want to depend on my outfit and I love that. I always envisioned myself dressing really business chic and stylish, like how the women in magazines dressed. I wanted to be able to wear a dress and heeled boots on a random Tuesday. Instead of people seeing me as I’m overdressed, they think “oh, that’s just Joanna. She’s always so stylish”. My outfit is my

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Drag + pinch photos to reveal Joanna's style 

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ELEGANT

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aminah

I prioritize versatile pieces that I can wear over and over again.  I like to incorporate a lot of layering in the colder months. You will see some handmade pieces by me along with some basics for everyday wear. I dress based off how I want to feel for the day and my

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Drag + pinch photos to reveal Aminah's style 

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CASUAL

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Finding my own style is a long

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ernesto

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Drag + pinch photos to reveal Ernesto's style 

My style is inspired by media personalities like Nick Cave, Serge Gainsbourg, Gustavo Cerati, Keith Richards, and Julian Casablancas.

DYNAMIC

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judas

I just dress for joy! As my gender identity evolves, my style evolves alongside it. My style has really evolved in the last year or so by falling out of any definitive subculture. I found myself really limited by sticking to labels, now I just wear anything I like. Some days I wear a spike collar and punk shirt and other days a 3 piece nightgown set. At first I thought I had to dress masculine to be a boy, but now I know that even if I love wearing my frilly dresses, 

Drag + pinch photos to reveal Judas's style 

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