To introduce the arrival of the Gulfstream G700 to the Flexjet fleet, our team developed a cinematic teaser campaign designed for print, digital, broadcast, streaming platforms and in-person experiences. The campaign positioned the aircraft not simply as a new addition to the fleet, but as a milestone that reinforced Flexjet’s global reach and leadership in private aviation. 

 

The multi-phase product reveal opened with the aircraft concealed beneath a gold cloak. As the teaser progressed, the fabric lifted and signature details emerged—the iconic Gulfstream panoramic windows, polychromatic livery and tapered wings sculpted by the wind. The final phase opened the hangar doors to a beam of golden light, transitioning seamlessly into the in-market launch campaign and aerial footage of the aircraft.

 

The introduction of the Gulfstream G700 was promoted across major digital and print publications, including The Wall Street Journal, The New York Times, Elite Traveler, Robb Report, Forbes, Flight Aware and more.